Part 2 Understanding the Marketplace and Consumer ValueĤ Managing Marketing Information to Gain Customer InsightsĦ Business Markets and Business Buyer Behavior Part 1 Defining Marketing and the Marketing Processġ Marketing: Creating Customer Value and EngagementĢ Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage-from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google. The seventeenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers.
Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. PEARSON INDIA Principles Of Marketing 17Th Edition by Philip T Kotler and Gary Armstrong and Prafulla Agnihotri
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